IB Pedagogy Workshop

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International Business Pedagogy: An Interactive Workshop on Teaching International Business

2015 AIB-SE Conference, Savannah, GA
Thursday, November 12, 2015, 2:30-5:30 pm

Workshop Leaders:

Tamer Cavusgil, Georgia State University
Mourad Dakhli, Georgia State University
Ilke Kardes, Georgia State University
Jacobus Boers, Georgia State University

Links to Power Points




The practice of international business continues to evolve in the rapidly globalizing economy. For international business educators, the changing environment of cross-border business implies new and novel approaches to educating tomorrow’s managers. Among other things, business educators need to reflect new realities including growing importance of emerging markets and a prolonged recession.

Yet, our teaching has to be relevant, engaging, and innovative. The millennials, the new generation of students, provide new challenges for the instructor. How can we share the excitement of international markets with our students? How can we leverage new tools and technologies to deliver cutting-edge content that is meaningful and interesting? How can we incorporate advances in experiential learning theory and practice to graduate students equipped with the skills necessary to succeed in an ever-changing global landscape? Where can educators find the support necessary and resources to ensure they remain ahead in teaching international business?

This interactive workshop will focus on: (a) “what” – content; (b) “how” — pedagogy; and (c) “resources” – for teaching international business. Professor Cavusgil will focus on content and share his experience and teaching tools that have been especially developed for IB educators. He will address how the ‘content’ in international business has evolved over time.  Dr. Mourad Dakhli will address delivery issues and focus on the growing area of active and experiential learning, and the various delivery modes that support it. Dr. Ilke Kardes will review the growing plethora of resources available to international business educators, and will underscore the availability of online and social media based resources that are growing in prominence.  Professor Boers will share his insights on the millennials, and experience in teaching hybrid classes.

The intent of this workshop is to engage participants in an interactive discussion designed to search for excellence in the teaching of international business.

S. Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global marketing strategy, early internationalization, middle class in emerging markets, exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University.

Tamer is also a recipient of an honorary doctorate from Universiteit Hasselt, Belgium. Previously, he was the inaugural holder of John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also held the Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, the U.K., where he is also an Honorary Fellow of Sidney Sussex College.

Tamer has authored more than two dozen books and some 200 refereed journal articles. His work is among the most cited contributions in international business.Tamer is also a co-author with G. Knight and J. Riesenberger of the leading text,  International Business: The New Realities, 4th  Ed., 2016. The text is used by more than a hundred universities around the world, and has been translated into Mandarin, Korean, and Portuguese. Tamer is also the founding editor of the Journal of International Marketing and Advances in International Marketing. Tamer earned his undergraduate degree from the Middle East Technical University in Ankara, Turkey, and his MBA and Ph.D. degrees in business from the University of Wisconsin.

Mourad Dakhli is Associate Professor of international business as Georgia State University and earned his PhD from the Moore School of Business at the University pf South Carolina. He holds a dual appointment as Visiting Professor at the Shanghai Business School in China. Mourad’s Research interest and publications center on the scholarship of teaching and learning in international business, and the transfer of best practices in academia across different institutional and cultural settings. Prior to joining Georgia State, Mourad served as a faculty member at the American University of Kuwait, and has extensive teaching and faculty development experiences at various institutions around the world including the University of South Carolina, the Alexandria Institute of Technology in Egypt, the Azerbaijan State Oil Academy in Azerbaijan, the Caucasus School of Business in the Republic of Georgia, and Shanghai Business School in China. His Previous work experience included developing, marketing and implementing industry training programs, managing capacity development projects at a number of organizations in the MENA region, and serving as executive director of a bi-national chamber of commerce responsible for the promotion and implementation of a wide array of international trade and investment initiatives. Mourad holds a Master Teacher and a Six Sigma Black Belt certification.

Ilke Kardes received a Master of Science from the German Business Program and a Ph.D. in Marketing from the Business Program of Marmara University in Istanbul. She started as a visiting scholar at GSU-CIBER in 2011 and is currently teaching international business classes. Dr. Kardes home institution is the University of Applied Sciences Düsseldorf in Germany, where she is a professor of international marketing at the Department of Business Studies. Her research is focused on international marketing with an emphasis on emerging markets, middle class, market entry strategies, and brand management. Ilke is fluent in German, English, and Turkish.

As an assistant dean Jacobus Boers is tasked to define and execute a strategic vision for GSU’s Robinson College of Business’ portfolio of international programs including international experiences, study abroad, exchange programs, and the experience international students have at GSU. He is also the director of the Global Partners MBA program. In teaching, Boers shares practical experience he gained while conducting business on five continents. Through extensive travel and expatriate assignments, he has worked in different cultural, economic, political and legal environments. He has developed a systematic approach for establishing and developing strong relationships of trust with customers, clients, associates, and partners in diverse cultures, at times under difficult circumstances. Over the years, he has supported the international growth and success of organizations both as a member of the management team and as a consultant. Boers has directed the planning and implementation of large international projects with responsibilities for technical compliance, financing, procurement, logistics, facilities commissioning and testing. He has been responsible for worldwide customer service support, including directing post-sales technical support. He has also has worked with companies providing goods and services procured under Multilateral Development Bank lending facilities, bringing technology to the developing world for application in education, healthcare, civil administration, and research.